Branding

Many bands use all sorts of branding to promote their band through stickers,badges,posters and clothing . Here are a couple of examples using green day .








Greenday have lots of merchandise to sell . The merchandise is available from any concerts or events they play and their website. But you can also get some of this greenday merchandise, such as the bag and badges from music stores such as HMV and online clothes shops like ebay,blue banana and loud clothing.
They have so much merchandise as a band to create a brand. This means that when the merchandise is bought and seen being worn on peoples clothing they can see that people like the band and they can associate or show they like the band.The band logos and promotional material, the brand helps to associate the band with the audience easily and it helps to promote because the more the label/brand identity is shown the more popular it becomes and so does the band. The same as a fashion label when you buy designer clothing.
Green day especially is a good example as they have many examples they have lots of merchandise with their logo which is green effectively. Most bands tend to have a house color in which they stick to throughout all merchandise albums websites and promos.Green day is green, which you can see in the photos above. But as each new album comes out the design of the merchandise changes to promote the bands new music , but still keep the house color and logo for brand and band recognition.