The Online Revolution

The online revolution has highly affected the music industry in the way of promotion,signing,purchase and audience. Many bands now use the internet to become recognised rather than playing at concerts and gigs ,waiting to be signed. Due to social networking sites such as myspace and facebook part of the online revolution, audiences can interact and discover bands much more easier than ever before.
Too show the difference and effect the online revolution has had ,i have researched two bands one of which used the internet to promote their music and one that relied on traditional forms of promotion.
The Artic Monkeys are a band who became famous via viral marketing , using the internet to promote thier music .The Artic Monkeys handed out free copies of their music at their gigs and their fans uploaded it onto their myspace page . Users of myspace visited the band as a 'friend' and watched these videos. As more people liked their videos more and more people visited the page and listened to their music the band got signed by domino records .They released their first single 'i bet that you look good on the dance floor 'which went straight to no1.


Snow patrol formed in 1994 they played concerts and wrote several albums and even released three singles via independant labels electric honey and jeepstar but were not successful untill 2002 when they were signed to the major record label Polydor. In 2003 they released their first national album 'final straw' and gained national success and have since released another two albums.
Artic Monkeys via the internet were able to be signed much more quickly than Snow patrol and managed to save alot more time and money than Snow Patrol. The online revolution means that almost anyone can listen to your band no matter how famous. Which allows alot more bands to self promote via the internet, making alot of the bigger record labels have to think alot more on strategy of promotion as they lose out on alot of new artists.
As more music is available via the internet for free , music is losing out on value and bands with copyright are having their music illegally downloaded and files become available due to peer to peer file sharing. This means that buying hard copies of music cd sales have decreased dramatically .
Record labels have tried to put the digital economy bill in order to prevent copyright but no-signs of improvement have shown since the law passed in may.
Record labels are now promoting their music over the internet aswell as this is much more up to date and a faster more accessible to access music as the younger generation changes.




nizlopi are another band who used viral marketing on the online revolution to make thier band famous . They posted a video of thier music video in an e-mail to 20 people who then forwarded it to thier friends .