Target audience

To show how bands of different genres promote their bands for their target audience .I have researched three different artists and their promotional material to see how their approaches in promoting are different due to their target audiences.

Katy perry
Katy perry is a pop/rock solo singer , her target audience is aimed at young people aging from 10- 30 of a feminine audience .Katy perry is known for her unconventional style of dress and uses this idea across all of her promotional material. She has tried to attract her audience using young looking fonts and pictures, even her name is in a balloon type font.In the picture above, which is her new album cover ,her hair is purple and she is situated on a mixed color background ,suggesting out of the ordinary and almost make believe, appealing to her audience as something different. But then sticks with her original idea and brings back feminism in the typography titles in pink.
Katy perry uses alot more of the internet and tv than Blink 182 and Paul Mc Cartney .This is partly due to the genre and the fact that she is more recent and trying to make more sales.She uses internet banners, has her own pages on myspace and facebook , has her own website and features regulary on tv with interviews,videos and a few adverts.
Katy Perry has only been famous since 2007 with her single 'I kissed a girl' which was her first single to bring her to fame.However Katy Perry actually started as an artist in 2000 . Katy Perry had barely any promotional material and was more focused on a classical/choir genre. This shows how different genres and how new artists have more promotional material especially on the internet ,to keep them more recognised and up to date with the younger generation which is Katy Perry's target audience> This has been shown as very effective for Katy Perry ,as since 2007 she has had 5 no 1s.





Blink 182

Blink 182 are a punk rock band , the band broke up in 2005 and have recently joined back together in 2009 ,as a band they need to try and re-attract their old audience and a new one .
At the moment they havent released any new material and are just making themselves known again .Their target audience is aimed at those who knew them from when they were last famous. The audience are aged 16-30 ,but this could broaden as they release their new album and bring in younger audiences.Especially as when there old albums were released they would of been targeted at the audience now but when they were younger, they have just grown up as the band were on their break.
They have a band logo of a smiley face which is used in all of their promotional material ,its young modern design of a face helps to add recognition and attraction to the target audience.
In the past blink 182 have used posters to try and populate their band which is a bit different to katy perry who uses internet banners. This could be due to the difference in genre but is more likely that blink 182 arent appearing to attract another new audience just yet ,whereas Katy Perry keeps her music ongoing and her audience also. Blink 182 has been re-releasing their band by playing at events again in certain countries.In England they recently played at reading festival where they talked of a new album .Playing at these concerts has been promotional to let the audience know they are back. But as for properly re-releasing with their new album there has not been and promotional material toward this yet. Which could be a bad thing as you would expect a band re-releasing themselves again would have more promotional material and try and keep with the younger audience ,up to date on the internet like Katy Perry.However it may not be long untill they do and untill then they could be relying on word of mouth to not seem to commercial like some rock bands do. Which doesnt appear to be a problem for them as most of their new concerts have sold out.


Paul Mc Cartney

Paul Mc Cartney is a rock and roll singer formely part of the very famous Beatles. He continues to sing their songs and other songs he has wrote. As he has been famous since 1960 he has quite a big range of audience ,but is most popular with audiences 30+.
Paul Mc Cartney's promotional material is alot more simpler than Katy perry or Blink 182 .
Paul Mc Cartney doesnt really need as much promotional material as Katy Perry or Blink 182 as he is already very well known. His promotional material consists of posters and ads in magazines which is more suitable for his target audience.As an older generation they dont use the internet and media as much and a simpler approach seems alot more suited for them and is the way Paul Mc Cartney has always been promoted.


Katy perry is an upcoming new artist, she has the most promotional material which is very bold and eyecatching still trying to attract her audience with new material , very fresh and bright as a younger audience depends on this more. Blink 182 as a punk rock genre tend to have less promotional material as they dont want to seem as commercial, as some rock bands do and are also in the process of releasing new material. However there logo ,well know image and concerts helps to promote and reunite them with their audience. Paul Mc Cartney like blink 182 has not used much promo material as they are building on an existing audience before the online revolution using word of mouth ,posters and other older types of media .All these three examples show how different genres and different target audiences are promoted differently and how i need to think about how my target audience adressed effectively.