Monday, 13 September 2010

Cd Cover Design

To research the convention of a cd cover design and how its presentation helps to promote the artist i have researched 5 different artists and cd covers .
Air Traffic - Fractured life


Fractured life Air traffic's first debut album was released in 2007. It reached number 42 on the UK albums chart and was named 'album of the week' of BBC's radio 1.The band is currently signed with EMI.
On the cover none of the bands faces are shown and there is just a picture of what looks like a messy office and the bands logo and album name at the top. The messy office scene on the cover looks out of control with the upturned chair , wires and objects that appear to be in mid air suggesting chaos and messiness and relates with the album 'fractured life'. This chaotic scene could be referred to as the bands impression of what a fractured life could look like .
The typography of the bands logo and band names looks like it is wrote by a sticker machine which adds to the cover art as it could be from this messy office.It is at the top which would usually suggest its the most important thing but is not as abstract as the picture and althought sticks out on white on black , i feel each image is of equal importance and recognition.
I think the album cover is successful because it is very abstract and although not a common image, most people can relate to parts or aspects of the scene. It also keeps to the conventions of other bands of the rock/indie genre who don't tend to put their faces on the cover as its more about the music and represents this well.

Red Hot Chilli Peppers - By The Way

' By the way is Red Hot Chilli peppers eigth studio album ,released in 2002 by warner bros record.
The image on the album is rather obscure and is supposed to be a painting based on the artists daughter and one of the band members girlfriends, Julian Schnabel. In the cover art she is painted as almost naked, but in different colors and their is a paint strip over her eyes, in the Same way in which the band name is wrote.She looks to be in front of a background of a road and a fence , overall this is quite a strange image and allows for the audiences own interpretation of by the way.
The typography is not their usual logo for Red hot chilli peppers but is in keeping with the scratchy house colors for their album design . While some letters of the band name are more visible than others in red it makes the audience look at the cover a little longer to figure what it says and contributes to the cover art as a whole .
I think it is succesfull as it is unusual and doesnt give to much away but is rather bizarre and eye catching and makes the audience take another look of what it is about.

David Guetta - One love
David guetta released his album 'one love' in 2009 .
The name of the artist appears at the top so is therefore one of the first things to be seen.The artist name is wrote in big bold lettering and stands out in a bigger font compared to the scratcy painted lettering of the album title suggesting the artist name is of more importance.But the album name stands out in another way as it is in bright pink on a black and white background. The artist is featured on the left of the album cover and he is positioned to be looking at the audience but has sunglasses to cover his eyes. This is very typical of Djs in dance music and shows that he is with us but hidden as the dj would be as he is not the performer ,although in his case at concerts he is .
I think it it successful as it get to the point of which artist it is although it doesnt really give alot of information or ideas away about what the album is about unlike Air Traffic.
Fleet foxes-Fleet foxes#

The album fleet foxes was released in 2006. The band are a folk/rock band based in America, signed by Sub pop.
The cover does not have the band face on it sticking to the conventions of the genre. The cover art is of a small ancient town and makes audiences take a second look. It almost as if the cover art tells a story of this little town and that the music will be a narrative to that, which some folk music is.
The Artist name and title is in right middle of the cover making the audience search for it as it would not be the first thing you see , making them look even more at the cover.
I think it is successful because it makes the audience want to read into the story of the cover art and therefore the album.

Robbie Williams - The greatest hits

Robbie williams album cover the greatest hits was released in 2004.
The cover art features him on the left and then his name and album title on the right.The picture is based in black and white and is mainly taken up by Robbie's body facing away towards the camera but his face looking away. This is unusual because usually the artist tries to get contact with the audience by looking at the camera expecially women in this genre. Robbie williams body is facing the audience which suggests that his cover art could be contributing to voyeurism ,leading people in for sex appeal and that he would be more successful in attracting a female audience.
The black and white image of it all adds sophistication and would appeal to an older audience with a more calmer cover comes calmer music.
The typography in a Basic arial font stands out among some parts of the black background but it looks to me thats his body stands out more promoting his looks and him more that the music.But this is more acceptable for a greatest hits as the album is more likely to not only have one focused area as it is a combination of album but does have one thing in common and that it the artist robbie williams .

I think the most successful artist album cover used to signify the artist's identity and style and express the album is the Red Hot Chilli Peppers- By the way as it guarantees the audience to take a double take at album even if not for the right reasons. It is in keeping with the red hot chilli peppers style and doesnt give to much away meaning that more people are likely to buy it just to find out more about it.

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