Websites

Many bands have promotional websites to help their band, i have picked three different bands with different genres and target audiences to explore and research the difference in how they promote themselves.To look at the websites online just click on the artist title.

Vampire weekend


This is the home page for vampire weekend , it features the single cover for their latest single ,if you click on the arrows at the side it features three other pages with adverts and videos for other singles on their new album. At the top it has a link bar to other pages some of which are featured below.

Most of the website has quite a basic design on a white background with different color pastel titles on each page. The band name and links stick with the same pastel blue color against the white as an effective house color and a recognition to find on the page again.

On some of the pages there is a light square background on the videos and music page this is in keeping with the web desingn layout as the title on the page are outlined with the box of that pages color.

Overall the web design is fairly simple , but effective , the simple bold typography across the website keeps to the simplicity of the music. Vampire weekend are an indie rock band , their music is quite upbeat but the band always keeps a mellow persona to them, which shows in their website. Some of their promotional material is quite unusual but some of the songs they sing and videos they produce are unusual .The band defitnetly stick to concept rather than narrative or performance and this shows in the website especially on the homepage as effectively it shows an idea and then as you get further into the website, it displays their information and entertainment in a back to reality format .

Rihanna
Vampire weekends and rihanna's home page are quite similar in the fact that they both have their latest single as their home page background, showing that this is a popular convention for all modern websites.
On Rihanna's site their is also a link bar to her pages on social networking sites and her song plays showing that compared to vampire weekend she is trying to get the audiences attention more as she is trying to promote them in more ways than one and you can experience more from the website.
The home page is mainly pink which is alot more bright and bold and typical for Rihanna, a female RnB/pop singer to have feminine colors.
Rihanna also has a link bar at the top in a house color like vampire weekend demonstrating another convention. Except when you click on Rihanna's links they go to what looks like a completely different website unlike vampire weekends links that follow the style from the homepage.

As you enter the website the background changes and keeps the same for the rest of the links.The background is now quite urban and derelict compared to the homepage. Which fits the convention of this Rnb artist as it uses voyeurism to attract male audiences with her and feminine style .

Rihanna's target audience appears to be of a younger age than Vampire Weekends using many pictures and bright colors that typically attracts a younger audienc more. Rihanna also has a charity link on her website for The believe foundation trying to show another side to her .

Compared to vampire weekend Rihanna's website has alot more information about Rihanna her self as well as her as an artist and her promotional material which is a more typical convention of solo singers.
The typography used across the website adresses suits the audiences style and genre as some of it is in a graffiti font typical of rnb and some rock acts as where the artist music originates from (rnb streets , rock garage).Some of the typography looks like signs and army writing attracting the audience with intertextuality making it look brave and strong representing rihanna as an artist and some of the younger audience , confident rnb/pop listenetrs aswell.

Lostprophets
Compared to Rihanna and Vampire Weekend , Lostprophets have alot less material on their website , like Rihanna they have links to their pages on social networking sites but unlike rihanna have it as part of their link bar showing that they have alot less content than the other two websites.

This is the homepage and the same as the others has a picture of their new album and then you enter the website and background design across the website it is all the same like vampire weekend.

The background color is basic like vampire weekend but alot more dark which is typical of lostprophets genre alternative rock. Everything looks like it is in the dark and allows for a more rocky feel.Applying to the stereotype of some audiences for lostprophets as youth stereotypes emos and goths.

Lostprophets website is very focused on their title and link bar and the presentation of the website .The typography stands out and suits the band well in a paint/ scratch as if is has been there a while like the duration of lostprophets fame .

Overall Vampire Weekends' website has alot of content but not as much as rihannas and doesn't have links to social networking sites, suggesting that the simplicity and this genre is for a slightly older audience than rihanna and lostprophets and are not as much about the promotion. Which is a convention of the indie rock genre as it is generally more relaxed .Lostprophets website is very bold and dramatic in black and fits to the genre and to those who listen, but doesnt provide as much information as Rihanna or Vampire Weekend and is more about the music rock. Rihanna is trying to attract a younger audience so has lots of information and access points to different media appealing to a younger audience and more people as music for everyone.