Music videos tend to stick to three types narrative,concept and Performance. A narrative music video is when the video is based on a story, perhaps explaining the lyrics of the song, showing almost a movie clip rather than the band itself and may not involve showing the artist but use actors to act it. A concept video is when the video is based on a idea which may not be related to the song or artist at all. A Performance video is when the video is based on the artist, either in a dance or playing their instruments at a concert or location , basically showing the artist perform the song.
'Steve Archer' says "Often a music video will cut between a narrative and a performance of the song by the band ". When two concepts combine together like this , this is called a hybrid. He also says" a carefully choreographed dance might be part of the artists performance or an extra aid". This contributes to the 'repeatability factor' where a recurring image or motif is shown to keep the audience in recognition and understanding.
Goodwin has The theory of voyeurism , where mainly women are dressed in a way to attract men either part of their own video or to accompany the male to make him more popular. Another idea of Goodwin is the notion of looking when part of the artist is shown within a shot either his eyes in a reflection or a shot of the artist on the tv to make the audience connect with the artist.
Intertextuality is also sometimes used from , film, video games,newspapers and magazine and even fashion, that gives the audience soemthing to recognise and relate the band and music into category.
Although not all artists keep to these conventions and often try to reverse and step out of them challenging the conventions.But usually keep to them in one way or another or mimick another idea by changing these.
Underneath i have annotated 8 music videos each with different conventions to get ideas for my own music video.
The video fits well with the characteristics of this genre. Indie Rock tend to have more concept videos and show the band playing rather than a story or film of events.
This video is basically formed on a concept or idea of the band . Everything shown is in time with the music the relationship between music and visuals is very present for every beat their is a different action, especially at the beginning when then instruments are being played.
Their is not much relationship between the lyrics and visuals just the lip syncing when he says oh.
The whole band is shown and thier is close up of the lead singer as he sings certain parts of the song this could establish his star quality and lead but is not a particular motif for this band.
Their isnt really any reference of looking and thier is no intertextual references this video is purely quite random but effective and typical of the genre
This video is based on the movie twilight mainly as its feature some of the footage because it was wrote for the movie. It fits some of the conventions of the genre because alot of rock videos are filmed in places away from their home with relation to the perfomance. Which is exactly what Paramor are creating by playing in the forest.As the song was wrote for the movie the lyrics to have a relationship with the visuals. e.g How did we get here , forest shots.If you listen to the whole song it fits with the idea of a girl who likes a guy but doesnt want to fight with him anymore . Which show in the footage and the emptiness of the forest, which is on the twilight set.
The music relates with the visual in that every new frame is set after a phrase in the music and on the longer notes a interesting long shot of around the woods or zooming out on hayley is used . In general most of the shots fit with the timing of the music.
Their are close ups of the lead singer hayley williams and her star motif holding and flicking her bright red hair , she is focused on most of the time while singing . The video also attracts star quality by showing the main stars of the film alot aswell.
Intertextual references of twilight
The music video is mainly based on performance but could be narrative aswell as the FANCy word between the clips of film and video help tell the story and add to the lyrics even if not in the right order FANCY word/
Cee lo Green's music video is quite effective the video is very narrative and is an entertaining to watch even if just for the story. The scene is set in a typical american diner whih cna be typical fo that genre bit like kelis- milkshake. The music video is quite funny and acts out the lyrics we can see this in 'i'm sorry i can't afford a farrari' :).The realtionship between the music and visuals is strong aswell as the backups dance and lipsync the line aswell as the main guy also on the held notes the shots tend to be longer and panning and when they stop a quick frame change.
The main star and artist is the main guy and features well as it helps the audience to relate and feels more as if the song is about him and his music.
Ok go's here it goes again gives off the same effect as Vampire weekend and is interesting because they are both of the same genre.
Their is no relationship between the lyrics and visuals but there is lots of relationshp between music and visuals .The whole video is like one well choreographed dance but it is so unusual that the audience wants to watch it all, so much so that it keeps their attention with only one frame throughout. Their are no close ups of any of the band members althought all our present. There is no reference to the notion of looking or intertextuality , the whole video is base mainly or concept but i guess you could say performance as it is the band who are doing the running :)
Lostprophetsn video contains intertextual references and is built on our idea of what is a childerns televsion programme.It is based mainly on concept but reflects the song name as town called hypocrisy as this would be that town.
the relationship between the lyrics and visuals isn't that strongg except frot he town called hypocrisy but. BUt the relationship between music and visuals is very strong as it goes with the timing mroe people are added the finger pupeets to the lalalas.
Open your eyes is quite a simple film and based on the travel through a city all filmed within one frame on the journey so you travel with the car.You dont see any of the band and their is not much between the relationship of lyrics and visuals or music and visuals. Except the whole video is of reference to open your eyes as in look at the world and see what it in front of you, also ont he more powerful faster and lowder past of the songs espcially the solo at the end the camera seems to be going faster as is apparent to uphill view as if climbring/ driving to a climax.
Defitnetly concept based and typical of the genre like ok go coldplay and vampire weekend as it is the video to fit the music rather than the performance or stoert behind song.
The video is very typical fot he genre alot of male rnb/dance artist feature women and themselves singing. Their is a small relationship between him and the visuals
me and my crowd hands in the air/ Thier is astorng relationship between the music and visuals for every beat pf the music and some point thier is a differnet frame .Their is an artist close up and most of the video is focused on Taio cruz. it is a mix of all three .
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