Having a 'niche'?

Every band needs to be able to stand out and do something differnet and original in a style that no-one else has before . This is called a niche.
One band who i think have an effective niche is Coldplay, especially with their new album viva la vida.
Coldplay always have their own unique twist on thing from videos to style.Coldplay are quite well known for their outstanding different videos and have a variety of diffent ideas such as walking backwards, walking along the beach as night turns to day focused on Chris martin,cartoons, puppets and paintings here is a few of them shown below.
The Scientist

Strawberry Swing

Yellow

Viva la vida

Life in technicolor ii

Their album Viva la Vida is backed on a fanmous painting of the french revolution.

In their new album they follow this style throughout the album they have and wear the colors of the french revolution in their videos, merchandise website and even thier clothing. For all their recent tours coldplay are style almost as soldiers of the french revolution and Chris Martin (the lead singer wears a jacket in all his concerts and videos that contributes to this.This built up style is coldplay's niche and works very well for them.



Another band who have done something a little more completely different is the Gorillaz. The niche of Gorillaz is that they never appear as themselves and always as cartoon gorilla charactors of each band member. The follow this through on album covers,videos and even some concerts. So you never know who the band are.


In Concert
Music video